CLOTHING & APPAREL PHOTOGRAPHY
TorontoApparel isn’t one shot. It’s a front, a back, a detail, and sometimes a garment that needs to look worn without a person in it. We shoot all of it, and we’re building out the format that’s hardest to get right.
Invisible mannequin — in development, proven on real product
Ghost mannequin work is currently in development at Fisheye, being built out on real client production — not a shelf item we quote from a menu. We’re saying that plainly because we’d rather show you the actual before-and-after than promise a finished capability we haven’t proven yet.
Here’s the same garment, both ends of the process:
That’s the actual transformation — not a mockup, not a stock example. If ghost mannequin is what your catalog needs, send us the garment and we’ll talk through where the current process fits your SKU list and where it doesn’t yet.
On-model and product-only, both handled
Some SKUs sell better worn, some sell better flat. We shoot both, in the same studio session where it makes sense, so your catalog doesn’t need two separate shoots to get both formats.
Flat lay, hanger, ghost mannequin — named formats, not guesswork
Tell us which format each SKU needs and we shoot to that spec:
- Flat lay — garment laid out, styled, shot from above.
- Hanger — garment hung, shown with drape and fit.
- Ghost mannequin — see above; in development, proven on the work shown here.
- On-model — worn, studio or on location.
You approve the look before we shoot the run
Whichever format you need, the process is the same: we shoot one sample first, you sign off on styling, angle and lighting, then we shoot the rest of the run to match. That’s what keeps SKU 4 looking like SKU 94, shot two days apart.
Send it in, or we shoot it here
Ship it to us. Courier or drop off at 326 Carlaw Ave. We handle it with care — garments get steamed and pinned for capture — but shooting a garment means handling it, so we can’t promise it comes back exactly as it arrived. If a sample needs to stay pristine, tell us before you ship and we’ll shoot it accordingly. NDAs signed on request, no charge, no fuss — useful if the line isn’t public yet. Full send-in terms →
We shoot it here or on location. Two studios, daylight or strobe, or we come to you.
What you own when we’re done
Full, unlimited usage rights to every image — web, print, social, paid media, wholesale, in perpetuity, no extra licensing fees. We retain copyright and the right to show the work in our own portfolio.
Turnaround
E-commerce packshots from 5 business days. Editorial selects with full retouch from 10. Amazon and Shopify spec compliance built into delivery, files named to your system.
Send us your product list for a quote
Tell us the format each SKU needs — on-model, flat lay, hanger or ghost mannequin — and roughly how many. We’ll come back with a shot list, a mood deck and a budget within 48 hours.