← Back

OUR TEAM

03 / The people behind the lens
J

Jeff Hui

Founder · Lead Photographer

Lights the set, calls the shots, signs the deliveries. Years of fashion and product work for catalog, e-comm, and editorial.

E

Eddy Lai

Founder · COO

Operations, finance, growth. Keeps the studio running so the cameras can keep shooting.

K

Karin Sonoda

Producer · Production Manager

Casting, schedules, budgets, locations. The reason every shoot starts on time and ends on plan.

Y

Yoko Watanabe

Lead Editor · QC Supervisor

Color, clean, composite. Holds the final pass on every file that leaves the studio.

Y

Yvonne Chan

Partner · Head of Digital Strategy

Translates photography into platforms. Shopify, Amazon, lookbooks, socials — the right asset in the right place.

N

Nori Ichikawa

Lead Assistant · 2nd Shooter

On set every day. Lights, gear, tether, and the second camera when one angle isn’t enough.